26 April 2022

Is there a magic trick to consistently launch offerings that leapfrog competition?

In short, no, but some proven tips will dramatically improve your success rate.

Read our six proven tips here:

1. Focus on the best ideas – shelve the rest

It’s so easy to have a huge list of ideas – none of which ever get done, to do the great stuff, you have to cull the average.

2. Harvest the team’s gut feel on new ideas fast.

Your organisation probably has decades of knowledge but can you harvest opinions on new ideas and only take up a few minutes of people’s time?

3. Focus on the best ideas – shelve the rest

It’s so easy to have a huge list of ideas – none of which ever get done, to do the great stuff, you have to cull the average.

4. Have a series of checks and balances as the project progresses.

As investment grows, so should scrutiny so put in place the checks and balances along the journey which is right-sized for your firm.

5. Start with the customer and work backwards.

Obvious – but easily missed but customer insight into the heart of your activities

6. Have a right-sized offering development process

To do the above well – you’ll need to process, but make sure this is a right fit for your firm, adding as little process as possible but as much as necessary

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